Tomorrow, on 2 September, Austrian Post becomes the first postal operator in the world to open a branch in the Metaverse. The virtual presentation of the new Crypto stamp 4.0 – a joint issue with the Netherlands Post – will take place at “Crypto stamp HQ”. Digital visitors will be the first to know which animal will appear on the new Crypto stamp. A digital gallery also allows users to take a tour of the earlier Crypto stamps issued since 2019.
“We don’t just talk the talk. And that’s true for the Metaverse too – something that comes up as a buzzword at every event but that hardly anyone actually engages with. We are delighted to implement an actual use case in Austria, with relatively low outlay, and to act as a pioneer here”, says Manuela Bruck, Head of Corporate Communications at Austrian Post.
The exclusive destination is hosted by the decentralised platform Decentraland, part of a distributed infrastructure on the blockchain. Virtual plots are available in Decentraland as Non-Fungible Tokens (NFTs) and can be purchased with the cryptocurrency MANA.
The first post office in the Metaverse is open to registered users and guests of Decentraland and can be accessed directly via a web browser (Google Chrome, Firefox) (post.at/meta). A processor such as Intel® Core i3-9100 / AMD™ Athlon 3000G, a graphics card like Intel® Core i3-9100 / AMD™ Athlon 3000G or above and 4 GB RAM are required.
CAMPAIGN AND SCAVENGER HUNT: WEB 2.0 MEETS WEB 3.0
The idea behind the campaign is both topical and creative: In its more than 500-year history, Austrian Post has always transcended borders, both physical and digital. For the presentation of the new international Crypto stamp, Austrian Post is going in search of a place that blurs the borders. A place that is already home to crypto experts and NFT trendsetters: The Metaverse.
The presentation comes with a campaign that redefines a 360-degree approach. In addition to the usual online, social media and newsletter activities, the activation of the Crypto stamp 4.0 includes an out-of-home (OOH) campaign of a different kind: Virtual OOH placements on Decentraland that mirror the Web 2.0. digital campaign in Web 3.0.
In addition, the presentation will be accompanied by a competition that once again knows no bounds. In an exclusive scavenger hunt that takes place almost exclusively on Decentraland, players have the opportunity to win both physical Crypto stamps and virtual prizes such as helmets and skins for their virtual avatars. An easy version and a challenging one have been developed to attract both existing Decentraland users and newcomers to the Metaverse. The scavenger hunt starts on 5 September 2022, detailed information will be available at cryptostamp.com or direct from the Crypto stamp HQ.
The Metaverse campaign has been developed by Österreichische Post AG, the Customized Hub Agency “VIOLET” and RIAT LABS. RIAT LABS is an R&D studio for Deep Tech & Web3 with a focus on blockchain, hardware, gaming and Metaverse. As the technology arm of the Austrian RIAT Institute, RIAT LABS supports research projects, start-ups and companies in Austria and abroad.
ILLUSTRATIONS
Pictures 1-3: The Crypto stamp HQ is the first location of the Austrian Post in the Metaverse. A gallery of previous Crypto stamps and a scavenger hunt, starting on 5 September, invite to discover it (© RIAT LABS/Austrian Post)
CONTACT:
Austrian Post
Ingeborg Gratzer
Head of Media Relations & Internal Communications
Tel.: +43 (0) 57767-32010
presse@post.at
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